About Us


Since the company’s inception in 1995, Golden Hung Ho has been an independent, importer, exporter, wholesaler, retailer, and distributor of wines and spirits in Singapore. Started simply as a wholesaler of wines, the company has since branched into branding and marketing of selected agency wines and spirits for the Asian tastebuds. We believe in establishing long-term commitments and relationships with our suppliers, even some with a history of over 20 years.

The Singapore-based business acquired its own retail location in 2004 and now offers wine tasting, coaching, and event beverage guidance. Golden Hung Ho continues to interact with customers by educating them about liquor through its website and social media platforms.

With services for retail liquor stores, mini-marts, wholesalers, pubs, karaoke, nightclubs, discos, hotels, private country clubs, restaurants, wine bars, corporations, and individuals, Golden Hung Ho is your one-stop liquor solution. In order to assure a well-diversified brand awareness and building process, our marketing strategy has always been top-down and bottom-up, or a two-way brand reinforcement from high-end on-premise outlets down to building from individuals up.

With our own bonded warehouse of 25,000 sq. ft., we are also able to service the diplomatic community, ships chandlers, luxury trains as well as international airlines. Our well-established sales and logistics infrastructure provides quality and efficient services for all our valued customers. We continue to seek to expand into the restaurant and entertainment business while solidifying our existing wines and spirits business.

Golden Hung Ho Marketing started by distributing hard liquors to Traditional On Trade in 1997. The business then expanded to Wholesales of Beer, Wine, and Spirit (BWS) into Traditional Off Trade, and soon became a leading distributor in the wholesale arena.

Remaining a key player in its field, the distribution extends to Export into Asia such as China and neighboring countries.